Market Shares of Adult Entertainment – Cable, Satellite, and the Web

Vivid Entertainment pic
Vivid Entertainment
Image: vivid.com

Entertainment industry entrepreneur Bill Asher serves as Co-chairman and Co-owner of Vivid Entertainment in Los Angeles. Bill Asher worked for Playboy Entertainment Group and then founded Califa Entertainment. As the owner and operator of Califa, Bill launched The Hot Network, The Hot Zone and VividTV. Bill then initiated the merger of Califa and Vivid Video to create Vivid Entertainment.

In the year 2000, telecommunications giant AT&T made headlines by adding The Hot Network, a source for hardcore adult content, to its digital cable offerings. This was part of a rapidly growing trend toward expanding pay-per-view offerings for adult viewers that were largely led by satellite television providers. At the time, satellite providers were enjoying $223 million in annual profits from adult film rentals and sales. Cable providers such as AT&T began offering similar services to keep up, as their share of the adult market sat at around $186 million.

Today, adult entertainment represents a multi-billion dollar industry in the United States. According to MSNBC, the industry generated upwards of $10 billion in 2015 alone. This figure continues to rise, despite widespread concerns about piracy on the internet. Adult film companies like Vivid Entertainment continue to profit from DVD sales, cable and satellite offerings, and continually-expanding adult platforms online.

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