A pioneer in the adult entertainment sphere, Bill Asher guides Vivid Entertainment in Los Angeles as co-chairman and co-owner. In that role, he leads one of the world’s premier adult content companies in continuously seeking expansion strategies. Bill Asher came to Vivid following two years as owner and operator of Califa Entertainment Group, in which capacity he established The Hot Network.
During his time with Califa, Asher was featured in a 2000 New York Times article focused on the adult pay-per-view movie channel’s successful move to an AT&T broadband platform, following the telecom firm’s acquisition of cable company MediaOne.
AT&T’s merger with MediaOne added 5 million cable subscribers and vaulted the firm into status as the largest cable operator nationwide. AT&T was able to leverage its market power in defining a new adult content strategy in ways that many local cable providers had not been able to do.
Hot Network was noteworthy in going beyond soft-core revenue models such as that pursued by the Playboy Channel. One key reason for the move was simple economics, with viewers willing to pay premium fees for hard-core content. As Asher described it, the content his company offered was “more appealing” than competing channels and thus made bottom-line sense.