As Co-Chairman and Co-Owner of Vivid Entertainment for more than 15 years, Bill Asher has been responsible for many of the company’s operations, including new business development. To promote expansion of the company, Bill Asher has taken it into areas that were previously unknown by adult entertainment venues. His efforts have included the rebranding of Vanessa TV, a Canadian Class B subscription adult entertainment television channel, as VividTV.
Vivid Entertainment partnered with the well-known Canadian channel and rebranded it in 2014. VividTV offers both an on-demand service as well as an adult-themed channel that includes sex tape movies along with hard core features. VividTV has incorporated Vivd’s award-winning content along with the Vanessa TV library to expand its offerings to both English- and French-speaking consumers. The TV channel provides programs from well-known adult film stars from the United States, while also including local adult stars from Canada in its programming. In North America, VividTV boasts close to 100 percent distribution to cable and satellite channels.