As the co-founder of Lucid Entertainment, Bill Asher oversees the development of boutique restaurants and bars designed to provide guests with a unique experience. Bill Asher guides a company that includes brands such as Baja Junkie.
Conceived as a sister restaurant to American Junkie, Baja Junkie has been offering entertainment and quality food and drink to visitors since 2009. Situated in the Boulevard Marina in downtown Cabo San Lucas, it features an aesthetic that complements the Cabo atmosphere.
Popular with tourists as well as locals, Baja Junkie offers indoor and patio dining. Multiple televisions broadcast global sporting events and popular music videos, while a service-oriented staff stands ready to meet patrons’ needs. Baja Junkie has also developed a celebrity following.
The venue features a DJ booth, uniquely situated above the crowd. Next to the booth, a full drum set awaits live performers. VIP seating is available for special events and includes free tickets with bottle service.