Decades of senior leadership with Playboy, Vivid, and Califa Entertainment have given Bill Asher tools that few possess to create and run a business venture. Bill Asher is still the co-chairman of Vivid entertainment and his newest venture, Lucid Entertainment, works in the restaurant and nightclub development space.
One of the biggest challenges to starting a successful nightclub is choosing a location. One of the primary criteria to consider when choosing a location is the accessibility of patrons. It is especially important if you are opening a nightclub outside of an established nightlife cluster, which is another big factor in the location.
The success of a nightclub is strongly linked to its closeness to other clubs and nightlife establishments. Opening a club in an already tapped area is both expensive and substantially increases competitive forces. However, trying to stray too far from the mold could result in a paucity of patrons.
Street presence is also a major consideration. Nightclubs rely on foot traffic more than anything else so being in a space that’s both easily seen and easily reached is essential to their long-term success.
Bill Asher of Vivid's Blog 