How to Attract the Best Staff for a Bar

Bill Asher is a Los Angeles-based entrepreneur whose experience has enabled him to oversee the establishment of various companies across different niches. The founder of Lucid Entertainment, Bill Asher is an MBA graduate from the University of Southern California. He has experience in the entertainment industry managing the operation of restaurants, bars, and nightclubs.

A successful bar depends on a quality staff hired to manage the daily business. It is not easy to find the best staff for a bar, as there are many candidates out there who possess varied qualifications.

Identifying the right staff involves approaching professional recruiters who deal with hospitality staff. This is more effective than posting a general advert that will attract lots of unqualified people. Having a good business reputation is a big plus when looking for bar staff. Mediocre employees shy away from applying to reputable establishments with a high standard of professionalism and work ethic.

Constantly attracting substandard employees could that signify a bar doesn’t offer an excellent work environment that is attractive to top performers. Approaching bartending schools is one excellent strategy for identifying quality staff. These schools are often willing to help find work for their students, who are typically trained in various bar-related matters, such as cocktail recipes and opening and closing procedures.

Mistakes Entrepreneurs Can Learn From


As the Co-Chairman and Co-Owner of Vivid Entertainment, Bill Asher is responsible for the company’s finances, including reporting and budgeting. A serial entrepreneur, Vivid’s Bill Asher has found success and failure in his business career, both of which have molded him to become a better executive.

Plenty of self-made millionaires and many of the biggest brands have gotten to where they are because they learned from their failures. Below are two keys to avoiding major mistakes in business:

1. Know when to call it quits. After significant financial investment with no tangible results, many entrepreneurs find it hard to quit. Slow to accept defeat, they end up pumping more cash into a bad project. When News Corp. bought MySpace for $580 million, it continued to invest in the company even after it had all but lost to Facebook. By the time it stopped, MySpace could only attract a bid of $34 million.

2. Don’t take your eyes off the ball. Often, entrepreneurs get attracted to the latest shiny objects and lose sight of their core business or competencies. This happened to Coke when it changed its formula through Project Kansas, a reaction to the Pepsi Challenge. The mistake cost the company big time. When you get distracted or focus on your competition, you become open to costly mistakes.