How to Get Started in Fantasy Sports

Perhaps best known for his work with Playboy and Vivid during the late ’90s and early 2000’s, Bill Asher has succeeded across multiple industries. More recently, Bill Asher ventured into fantasy sports. Fantasy sports allow participants to assemble an imaginary team of players from a sports league and compete against other drafters to compare the… Continue reading How to Get Started in Fantasy Sports

Choosing a Location for a Nightclub

Decades of senior leadership with Playboy, Vivid, and Califa Entertainment have given Bill Asher tools that few possess to create and run a business venture. Bill Asher is still the co-chairman of Vivid entertainment and his newest venture, Lucid Entertainment, works in the restaurant and nightclub development space. One of the biggest challenges to starting… Continue reading Choosing a Location for a Nightclub

Shining the Spotlight on American Junkie in Scottsdale

  Bill Asher is a successful entrepreneur based in Los Angeles, California. One of the companies Bill Asher co-owns is Lucid Entertainment. Lucid Entertainment owns and operates several restaurants and nightclubs in the United States and Mexico. One of its popular entertainment destinations is American Junkie. Located in downtown Scottsdale, Arizona, American Junkie is a… Continue reading Shining the Spotlight on American Junkie in Scottsdale

Baja Junkie – Food, Drink, and Entertainment in Cabo San Lucas

  As the co-founder of Lucid Entertainment, Bill Asher oversees the development of boutique restaurants and bars designed to provide guests with a unique experience. Bill Asher guides a company that includes brands such as Baja Junkie. Conceived as a sister restaurant to American Junkie, Baja Junkie has been offering entertainment and quality food and… Continue reading Baja Junkie – Food, Drink, and Entertainment in Cabo San Lucas