How to Attract the Best Staff for a Bar

Bill Asher is a Los Angeles-based entrepreneur whose experience has enabled him to oversee the establishment of various companies across different niches. The founder of Lucid Entertainment, Bill Asher is an MBA graduate from the University of Southern California. He has experience in the entertainment industry managing the operation of restaurants, bars, and nightclubs.

A successful bar depends on a quality staff hired to manage the daily business. It is not easy to find the best staff for a bar, as there are many candidates out there who possess varied qualifications.

Identifying the right staff involves approaching professional recruiters who deal with hospitality staff. This is more effective than posting a general advert that will attract lots of unqualified people. Having a good business reputation is a big plus when looking for bar staff. Mediocre employees shy away from applying to reputable establishments with a high standard of professionalism and work ethic.

Constantly attracting substandard employees could that signify a bar doesn’t offer an excellent work environment that is attractive to top performers. Approaching bartending schools is one excellent strategy for identifying quality staff. These schools are often willing to help find work for their students, who are typically trained in various bar-related matters, such as cocktail recipes and opening and closing procedures.

3 Common Traits of Successful Entrepreneurs

Entrepreneurs pic

Based in California, Bill Asher is a business executive with past roles as president of both the Playboy Entertainment Group and Califa Entertainment Group. Over the course of his 25-year career as a business leader, Bill Asher has developed as an entrepreneur, opening 25 companies spanning a wide range of industries.

While the idea of working for oneself is a popular professional ambition today, the work of an entrepreneur is not easy. To be a successful entrepreneur often requires certain personal characteristics and traits, including the three listed below.

1. Confidence. Successful entrepreneurs are so busy staying focused on moving toward their goals that they don’t have time for self-doubt. Confidence allows an entrepreneur to remain optimistic without ignoring problems, tackling difficulties efficiently as they arise. Successful entrepreneurs believe in their vision and know that they will one day be successful.

2. Humility. Entrepreneurs who achieve their goals know that they can’t do so alone. The most talented of these professionals stay humble while building his or her company and never fails to listen to what others have to say. Modesty also allows an entrepreneur to learn from others who have experienced more success or have greater talents without becoming intimidated.

3. Adaptability. Above all, successful entrepreneurs are resilient in the face of setbacks. They see failure as a learning opportunity instead of a dream-ending experience and do not let their mistakes define them.

Shining the Spotlight on American Junkie in Scottsdale


Baja Junkie – Food, Drink, and Entertainment in Cabo San Lucas


 Baja Junkie pic
Baja Junkie

As the co-founder of Lucid Entertainment, Bill Asher oversees the development of boutique restaurants and bars designed to provide guests with a unique experience. Bill Asher guides a company that includes brands such as Baja Junkie.

Conceived as a sister restaurant to American Junkie, Baja Junkie has been offering entertainment and quality food and drink to visitors since 2009. Situated in the Boulevard Marina in downtown Cabo San Lucas, it features an aesthetic that complements the Cabo atmosphere.

Popular with tourists as well as locals, Baja Junkie offers indoor and patio dining. Multiple televisions broadcast global sporting events and popular music videos, while a service-oriented staff stands ready to meet patrons’ needs. Baja Junkie has also developed a celebrity following.

The venue features a DJ booth, uniquely situated above the crowd. Next to the booth, a full drum set awaits live performers. VIP seating is available for special events and includes free tickets with bottle service.